Patriae stands as an artisan-owned and curated store, serving as a haven for hand-crafted goods from around the world, alongside original work by its owner. Our commitment to this brand anchored in textiles and sewing led us to design a new style for an unfamiliar medium. Since the site's launch, Patriae has experienced a remarkable 657% surge in online sales, surpassing their physical store's growth in sales by nearly four times. Showcasing a 137% increase in total orders, a 15% increase in average order value, and a remarkable 157% increase in online store conversion to 12.26%, these metric enhancements are a testament to Patriae's brand and a user-centric online store.